Project Description

I’M A LEGEND | 나는 전설이다 (In Progress)

Every year humankind sweeps more than 1,000 species off of planet Earth. Many more are on the brink of extinction. If nothing changes soon they’ll be all but a legend.

I’m A Legend explores the issue of endangered species on our planet today. Humankind is claiming more and more land for itself leading to the rapid disappearance of natural habitats for many species. With no protected wildlife areas to live in many of them are threatened with extinction. Some are hunted for the commercial value of their skins, others are not considered of any value because they look so ‘ugly’. Others are so cute that they are captured for the pet animal market. Only thanks to the tireless efforts of engaged activists, zoologists and biologists, zoos and reservations, private and government organizations, many of these endangered species have not completely disappeared yet. But more action is needed. Soon they might all but be classified as ‘legends’.

In exploring the stories of ten representative endangered species I’m A Legend wants to remind humankind that those animals have also the right to live on this planet. What can institutions and zoos, governments and private individuals do to protect the species, how are the animals handled so the species can be preserved and even how their population be increased, and eventually released to a protected wilderness.

Producer  SINAE HA
Length 52′ X 1 episode | 4′ X 10 episodes
Genre Cross Media Project | Documentary | Wild | Environment
Shooting Format UHD | 3840 X 2160 | 24P
Language  English
Starting Date of Shooting June 2018
Delivery Date November 2019
With Support Of Korea Communication Agency
In Progress 10%
Current Status: On Development


Story 1 – Pere David’s deer

Once living all over China the species became extinct there early in the twentieth century. Only thanks to the countless efforts of an English duke – the Duke of Bedford – could the species survive in Woburn Abbey, UK. After a remarkable success in breeding the deer could be ‘repatriated’ to its homeland in 1985. Still listed as an endangered species, over the last decades, the population has grown into the 1,000s living in the Dafeng National Milu Deer Nature Reserve in China.

Story 2 – Snow Leopard

Though there are still an estimated number of 3,500 animals living in high altitude mountains in Asia, spread from Afghanistan to Mongolia, the snow leopard is heavily hunted for its delicate fur fetching high prices on the market. Many zoos worldwide cooperate in operating successful breeding programs which have led to a number of around 600 animals living in the protected environment of zoos today. An outstanding example is the newly inaugurated Himalaya enclosure at the Zoo Leipzig in Germany. The enclosure shows how the snow leopard can be kept under best possible conditions in a zoo.

Story 3 – Red Panda

Since the red panda is so cute it has been hunted to serve as a pet for humans. So over the last 50 years the population has been reduced by 40%. But also its natural habitat in the foothills of the eastern Himalayas is rapidly disappearing. A pioneer in protecting and conserving the species is the zoo in Rotterdam in The Netherlands. In 2015, a new enclosure similar to its natural habitat in India and Nepal was completed. Under the zoo’s breeding program 72 red pandas were born between 1974 and 2015.

Story 4 – Kakapo

The kakapo was once New Zealand’s third most common bird. Because of Polynesian and European colonization and the introduction of predators its population has declined so massively that in the 1980s the bird was almost extinct. Under the Government’s Kakapo Recovery Program the remaining population was relocated to Codfish Island, off the coast of southern New Zealand, an uninhabited island free of predators. Here the sensitive bird can hatch and breed undisturbed, monitored carefully by the recovery program’s staff. Today, the still critically endangered species counts a total population of 149 birds. The long-term goal is to increase the population to a sustainable level.


Pitch at Busan Contents Market 2018